Apple global smartphone sales Q1 performance placed the company at the top of the global market, according to Counterpoint Research. Apple secured 19% of smartphone sales worldwide in the first quarter of 2025. This lead came largely from strong demand for the iPhone 16e in India and Japan.
Meanwhile, Samsung followed closely with an 18% market share. Despite weak sales in the U.S., Europe, and China, Apple’s success in emerging markets helped it claim the top spot.
The International Data Corporation (IDC) reported a 1.5% rise in global smartphone shipments during the same period. Apple took urgent steps to avoid U.S. tariffs, including chartering cargo flights. These flights moved 600 tons of iPhones—around 1.5 million units—from India to the United States.
President Donald Trump’s recent tariffs created trade uncertainty. However, smartphones, computers, and some electronics were later exempted from the new duties. This decision triggered a brief rally in global tech stocks.
Despite this relief, experts warn that supply chain risks remain. Ryan Reith, IDC’s group VP, said: “The exemption offers short-term relief. But U.S. tech firms still rely heavily on China for manufacturing.”
He urged companies to act quickly. “Right now, brands should build and ship as much as possible,” he added. The volatile trade landscape demands fast, strategic responses from tech companies.
Counterpoint noted that Xiaomi ranked third in global smartphone sales. Vivo and OPPO took fourth and fifth positions. Although Apple currently leads, Counterpoint expects the overall smartphone market to decline this year. Ongoing tariff disputes and economic uncertainty remain key concerns.
Even so, Apple’s shift toward production in India and Southeast Asia may give it an edge. The Apple global smartphone sales Q1 surge shows the company’s ability to adapt quickly and capture growth in diverse markets.
Still, analysts say sustained growth will depend on logistics agility, supply chain flexibility, and continued innovation in product offerings.
